Fans range in age from 5 to 65+. Multigenerational fan base consists of fans who followed him throughout the 80s and have raised their children and grandchildren with his music. Coupled with television appearances such as the high-rated Vh1 shows Rock of Love and Life As I Know It, along with Celebrity Apprentince win, Michaels has an extensive string of sold out performances and increased visibility.
- Facebook: 1.8 million likes.
- Twitter: 290K followers
- Also has presence on Google+, YouTube, Tumblr, Pinterest, Instagram and more.
- The official Bret Michaels Street Team, MichaelsNation.com provides information and materials for promoting everything Bret Michaels.
Bret Michaels is a multi-platinum global superstar who has turned his passion for music into a multi-faceted brand that encompasses record breaking touring sales, Reality TV stardom, legendary songs that have sold over 32 million records, product endorsements as well as being a devoted philanthropist, all supported and followed by three generations of loyal fans.
Bret was born in the small town of Butler, Pennsylvania on March 15, 1963. Rising to fame as the front man of Poison, one of rock’s most iconic and enduring bands, he helped define the rock-n-roll scene on the Sunset Strip. Their massive success includes selling over 30 million records worldwide and numerous hit singles. Equally as successful, Bret’s solo career has charted its own course with multiple solo albums. His 2010 album, Custom Built, topped the charts, reaching #1 on Billboard's Hard Rock list. His latest CD, Jammin' With Friends, was released June 2013 and features a myriad of legendary artists, who just happen to be great friends of Bret's. The album contributors is a who’s who list including Joe Perry (Aerosmith), Loretta Lynn, Jimmy Buffett, Ace Frehley (Kiss), Michael Anthony (Van Halen) and members of Lynyrd Skynyrd, to name a few.
His talent, business acumen and natural candor have solidified him as "a cultural touchdown" in the words of former Viacom CEO Judy McGrath, making him one of the most sought after performers, interviews and speakers across multiple platforms and keeping him on the road for each of the last 7 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly. His 2013 Life Rocks Tour started in February and culminated with yet another string of sold out shows ending on New Year's Eve. Having already made numerous performances and appearances in 2014, his schedule will once again see the singer on the road in until the end of the year. Michaels will release his new digital-only single, "A Beautiful Soul" for download on March 31 and debut the video on April 2, during his appearance on Oprah's LifeClass on Oprah.com.
When this multi-talented performer is not touring he can be found both in front of and behind the camera as a director, producer and a reality TV superstar. His first foray into reality TV brought the record-breaking Rock of Love with Bret Michaels franchise to VH1, one of the most successful shows in the network's history, shattering weekly rating records during its run. Following three successful seasons of the show, he teamed up with VH1 for the docu-series Life As I Know It setting even more records. Bret has also starred in and won Donald Trump’s NBC hit, Celebrity Apprentice. Coming into the show as the underdog, his tenacity and business sense helped him win the series, raising well over $300,000 for Diabetes research. Michaels most recent television endeavor, Rock My RV with Bret Michaels saw Michaels and his team revamping and redesigning dilapidated RV's in true rock star form and style. The show aired on the Travel Channel in summer 2013. Michaels will be appearing on Oprah's LifeClass April 2nd at Oprah.com as a LifeClass teacher, offering life lessons through personal stories of both his and your own helping to teach you about yourself and how to get back to where you want to be, tips to enhance your life and passion for the most awesome aspects of your life. Dealing with adversity to live a better life through the voice of positivity.
Bret's constant creativity and drive has helped the global entrepreneur build his Michaels Entertainment Group in to a one-man, 100 million dollar empire. Whether it is creating the Pet's Rock Collection for the retail giant PetSmart, partnering with Dean Guitars and designing his first ever signature Bret Michaels' series guitar, or launching his number one selling Diet Trop-a-Rocka with Snapple, Michaels is always producing something new. This spring will see the debut of BMBtv at BretMichaels.com and this summer will bring the release of new items for the Pets Rock Collection. Michaels released his new fragrance, Roses & Thorns Cologne, in January of 2014 to rave reviews.
Michaels, personally and through his Life Rocks Foundation has helped raise tens of millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, wounded warriors, St. Jude Children's Hospital, PetSmart Charities and more. Having been diagnosed with Type I diabetes at the age of six, Bret is passionately devoted to raise awareness of the debilitating disease in hopes of finding a cure. He has partnered with both the American Diabetes Association and the JDRF acting as a spokesperson and sponsor, earning him numerous awards from a variety of organizations including the ADA's first ever Chairman’s Citation award.
For more information on Bret Michaels, please visit the official web site: bretmichaels.com